![]() That’s been a boon for publishers like Whistle Sports, said exec VP Brian Selander. Video consumption on Facebook has exploded, and it’s doubling down with a concerted drive behind Facebook Live to get more live video on the platform. With Facebook Rights Manager, publishers can provide reference files for both individual videos as well as live video and TV feeds to find and block any unlicensed uploads or rebroadcasts. “We still believe the industry still has much to do in ensuring that unauthorized content is taken down and stays down, as current methods are both inefficient and in most cases unsuccessful in how they deliver on this,” Vevo spokesman Jon Carvill said. But the company said the problem is bigger than any single tool, because current takedown systems operating under the Digital Millennium Copyright Act are not cutting it. Vevo, the music-video service that is one of YouTube’s biggest content partners, expressed support for Facebook’s anti-freebooting strategy. “I’m glad it’s here now, but it will take a lot of good work for creators to forget that a $300 billion company enthusiastically launched a video product a full year before they had a tool to protect independent creators from having their content stolen,” Green said. Green said he’s applied to be part of Facebook’s Rights Manager, but said it’s just the first step as Facebook determines who gains access to the tool and who doesn’t. In a post last year, he cited data showing that 725 of the top 1,000 videos on Facebook in the first quarter of 2015, which accounted for 17 billion views, were freebooted. Green has been a vocal critic of Facebook’s lack of attention to the problem. ![]() ![]() “I think this is an excellent step, and I’m glad that Facebook has put together a good tool and is starting down the path to protecting people’s work,” said Hank Green, who runs YouTube channel Vlogbrothers with his brother John. Others voiced support for Facebook’s expansion of the program, which is similar to YouTube’s Content ID system, first launched in 2007.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |